Two South African artists, Sho Madjozi and Elaine, have decided to branch into business outside of their music careers

Sho Madjozi launched a hairline for children, and You’re the One singer Elaine announced florist aspirations

Sho Madjozi sells braiding hair for kids

Singer Sho Madjozi has long dazzled fans with her beautiful sparkly hair, so it came as no surprise when she announced her decision to launch a new hairline for young girls called sparkle braids. The singer took to X, to announce her intentions. Read the tweet below:

Elaine announces fresh flowers

Meanwhile, soulful singer Elaine’s passion has directed her into the direction of flower arrangements, she took to Instagram to announce her intention of opening a flower shop and showing off a beautiful arrangement. The caption read, “Flowers by me,” and she tagged Instagram business account, Lainey’s Flowers.

Elaine criticised for flower businesses

Elaine’s venture made people speculate about her financial situation. Another expressed confusion, writing:

Though the backlash was strong, some fans defended Elaine:

Sho Madjozi expressed a different sentiment, with many excited about her new venture.

Why did Sho Madjozi’s business get praise but not Elaine’s?

Sho Madjozi’s brand is well-connected to kids’ entertainment as she wrote children’s books. A hair range for children is not a far-fetched idea and was relevant to her audience.

Elaine, on the other hand, was known primarily for music after being signed to Universal. The flower business felt unexpected, considering her career.